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PUSH THE DOOR OF OUR PARTNER WORKSHOPS…

And discover Pauline, workshop manager in Provence who makes our Elleanor de Provence pieces, just a stone's throw from us! 🧶🪡

Through this video, she will share with you her experience in fashion, her background in sewing and her vision on fast fashion. 


FRENCH EXPERTISE, BETWEEN DECLINE AND RENEWAL

Once capable of dressing itself, France now needs countries like China, Bangladesh and Tunisia. It began in the 1970s, the French textile sector led to massive relocation towards Mediterranean countries or Eastern Europe: the workforce there was plentiful and much cheaper. These are the beginnings of fast fashion.

The textile sector is being radically disrupted:

  • between 1986 and 2004, the textile sector lost 2/3 of its workforce and half of its production;
  • And 3,100 establishments in the sector have fallen in 10 years because of Asian competition ;

However, the system of extreme relocation seems to be exhausted. Awareness is being raised in favor of more local production and French know-how . Pauline experienced it when she went to London to work for big names in fast fashion. “We have to move quickly because we had 6 weeks between the design and production delivery. It was often approximate work”.

A RETURN TO LOCAL MANUFACTURING

Today and for several years now, initiatives & actions have been taken, highlighting the unreasonableness of delocalized production , and the disappearance of know-how from our territories. In this context, local and therefore French manufacturing is once again becoming obvious.
Collaborating with local workshops like Pauline's means committing to preserving , reviving and revaluing French know-how. It is also the desire to reduce the environmental impact by reducing delivery transport times and thus pollution in a constant slow-fashion approach.

In this process, Pauline created her own workshop; “My desire to open my workshop mainly came from my experience in fast fashion. After seeing the ecological and human carnage of this industry, I decided to go back to the south with the project of an ethical workshop led by my own rules”.

WHERE HUMAN IS CLOSEST TO US 🤝

Local workshops respect ethical and responsible production conditions . Manufacturing in France means ensuring that workers are protected by French labor law throughout the supply chain. Working locally also means meeting exciting artisans who are passionate about sewing and fashion with a strong taste for detail and a job well done. As Pauline says so well, what drives her in this environment is “the meeting of personalities and imaginations with whom I work”.

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